Your website’s invisible to the public? You are racking your brains as to how SEO really works, how it could help strengthen your online presence? Well, wait no more. Herein, we will take you, A-to-Z, on everything SEO through adequate information to take a leap into advanced strategies. Let’s begin.

What is SEO?

Search Engine Optimization, shortly called SEO, is the process by which the prevention of your website goes directly to the very top of the search engine results pages. It simply means making your site more search engine friendly, like Google, Bing, and Yahoo.

Why does it matter?

Think about it the last time you went past the first page of search results. Exactly. That is why it’s so important to get on that coveted first page.

Why Search Engine Optimization is Important?

Not all techniques of Search engine optimization are related to Search engines themselves, but to the user experience and the usability of a website. Clearly, better ranking in SERPs means, literally, more traffic and thereby potential customers. Win-win!

Key Concepts in SEO

• Keywords

In fact, keywords form the base of SEO. They comprise those very words and terms a user types in any search engine in order to find the desired information. Therefore, getting the right keywords will either make or break your SEO strategy if you get it right.

• Finding the Right Keywords

There are tools at your beck and call, like Google Keyword Planner, Ahrefs, SEMrush, etc., which no doubt will help in looking out for relevant keywords pertaining to your niche. Look out for keywords with high search volume but low competition.

• On-Page SEO

On-page search engine optimization primarily is the process of optimizing every single page on a website. This would extend to all fields, from the informative content to the HTML source code and image areas.

• Title Tags and Meta Descriptions

These are the pieces that show up in search results. Fill out those nicely, and, yes, you do want to include your keywords in those too.

• Header Tags H1, H2, H3

The header tags will be what you would have used to structure your content. You’d put in an H1 for your main title, H2 for subheadings, and then H3 and so on.

• Off-page SEO

Off-page search engine optimization comprises all those various activities that take place off your website, and it really has the most influence on ranking. It literally is just links—also referred to as backlinks—from another site to yours.

How to Build Backlinks

One can create quality content that one would like to link back to. Guest blog can be built and influence outreach that is done in social media marketing.

• Technical SEO

Technical SEO has to do with the back end of your site—making sure it doesn’t have technical issues that may prevent search engines from crawling and indexing your site properly.

• Site Speed

Faster sites mean a better user experience; therefore, this could enhance your rankings. Test your site’s speed using Google PageSpeed Insights.

• Mobile Friendliness

More and more people use their mobile devices; it, therefore, becomes very important that your website is optimized for use on any such device. Responsive design means that your site will look nice not only on a desktop or laptop but all available devices.

SEO Tools and Resources

There are many tools that will help in your SEO effort; here are some must-haves:

• Google Analytics

a web application that gives a person information about their traffic and associated performances with the site.

• Google Search Console

this is where your site is tracked and maintained in accordance with its presence in results from Google.

• Yoast SEO

among some of the more famous WordPress plugins for onsite content optimization.

• SEO Bureau

It is an SEO agency that specializes in website optimization regarding SEO. They can offer full-cycle services, from running an extremely deep and detailed SEO audit of the website performance to research on effective keywords, activities for creation of search engine-friendly content, link building, or earning and sharing of high-quality backlinks. If you are going to be an independent SEO student, then having attended some form of SEO course really would help.

Other more popular options include

• Coursera

Huge amount of courses available from leading universities.

• Udemy

Tonnes of low-cost courses related to SEO.

• Moz Academy

SEO courses from the guys and girls who created the industry.

Search Engine Optimising

 

• Optimise Your Site

Well, search engine optimization is just simply the tuning of your website in order to improve its performance on search engine rankings. Here are some tips as to how you can optimize it:

• Optimize Your Content

Relevant and good quality how often that the keywords you have targeted in a niche.

• Improve User Experience

The website should be easily accessible, so make sure that your site’s loading speed is fast.

• Use Analytics

Once in a while, check the performance of the website and alter the strategy accordingly.

How to Create SEO-Friendly Content

Content is king in the SEO world. Here is how you can create ranking content:

• Know Your Audience

Knowing what audience wants and creating content that fulfills their needs.
Integrate your keywords naturally in the content. Avoid keyword stuffing.

• Provide value

Provide valuable information that solves your audience’s problem.

• Case Study

Park Seo Joon Online Presence Let’s check how this famous South Korean actor maintains his presence on the web.

• Social Media

Park Seo Joon has participated in social media like Instagram and Twitter, updating his fans with what he is doing at that particular time on those social media sites.

• Website

The official website is clean and search engine-friendly.

• Content

New news, photos and videos are added on a regular basis for the audience to come back for more. This also serves to improve the SEO of the site.

• SEO Text

Writing for the Web

Writing effective SEO text means more than sprinkling some keywords through your content. Here are some hints and tips:

Use Clear and Concise Language

Avoid jargon and write in an easy to understand manner.

• Break Up Text

Break it up with short paragraphs and add imagery and bulleted points for highly readable content.

• Add calls to action

Get them to do something—probably signing up for the newsletter or perhaps following you on social media.

Conclusion

It is so very powerful that SEO works its magic on every person looking to create a better online presence. This guide is going to teach you things you should know and ways by which you will be able to set in motion laid-down strategies that will better rank your website and attract more visitors. Continuous is one, and trends will update and optimize with time.

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